INSIDE STORY: The Vision Thing: Who's Got It? ; the Design and Art Direction Awards Are the Biggest in the Creative Industries, with a Staggering 24,500 Pieces of Work Entered for 2006. It Took 300 Judges to Arrive at 142 Final Nominations, from Which the Winners Will Be Announced on 24 May. D&AD President Dick Powell Presents a Selection
Powell, Dick, The Independent (London, England)
CATEGORY: PRESS ADVERTISING
WORK: 'BEANS' BY DDB LONDON (UK) FOR HARVEY NICHOLS
JURY CITATION: This ad, both on its own and as a campaign, is bang on message for the brand' original, sophisticated and cool. It's nice to see a luxury brand doing something so different, and with such with. A fine example of great art direction, too. Other nominated work this year seems to follow a similar line - sophisticated and succinct.
CATEGORY: POSTER ADVERTISING
WORK: 'HOUSEWIFE' BY EURO RSCG FLAGSHIP (THAILAND) FOR11NEWS, CHANNEL1
JURY CITATION: This poster was produced as a large billboard, and this is a piece of work that proves a picture really can say it all. The poster gets the message across, and best of all, it's memorable. It's often the case that the work that seems so simple that probably took a huge amount of time and effort. Posters work best when they provide an immediate solution to a difficult problem, and the work selected for nomination does that.
WORK:'COUNTERFEIT'BY CRISPIN PORTER + BOGUSKY(USA)FOR MINI
JURY CITATION: The premise of this spoof spot is that American consumers should be shocked to discover that Mini Coopers are being counterfeited overseas, smuggled into the country, and sold on the streets at "too good to be true" prices. This spot offered viewers protection in the form of an educational DVD produced by a consumer watchdog organisation known as the Counter Counterfeit Commission or the CCC. 'Counterfeit'is fantastic. It's smart, entertaining, and uses different forms of media in really creative ways. The work entered into this newly created category is evidence that Direct does not mean Direct Mail anymore.
WORK: 'NIKE SHOX' BY DDB PARIS (FRANCE) FOR NIKE
JURY CITATION: Nike Shox is one of the entries that really stood out this year. Beautiful and elegant, it was executed to a very high standard. It's impressive to see the extent to which images can be manipulated these days - it's taking photography into whole new areas. Nike Shox, along with the other nominated work in this category, is a good example of how the perception and use of photography is really improving in advertising. A good thing about this year's work is the broad range of styles that were nominated. Overall, the standard was very high, making decision-making difficult.
WORK: 'BE THE BALL' BY WHYBINTBWA(NEW ZEALAND) FOR ADIDAS
JURY CITATION: This event took place in Auckland, New Zealand, to launch the official FIFA 2006 World Cup match ball. Instead of just telling the target audience about the product, the creative team wanted to let them experience the new +Teamgiest ball - the audience could literally 'Be the ball.' This is a great idea, and must have been an amazing event to take part in... not to mention a lot of fun. 'Be the Ball' stands out particularly because it not only stays true to the brand idea, but moves it forward innovatively and creatively. It's nice to see more ambient advertising that doesn't involve messages on urinals and elevators.
On Saturday 10th December 2005 in AucMand, New Zealand,
In a world first, a ShyScreamer Reverse Bungy was transformed into the new adidas +teamgeist matchball.
Situated in the heart of the city, the 2.5m high ball sat in front of the largest billboard site in the country, which featured Liverpool Captain and English team member Steven Gerrard. This gave the impression that Gerrard was kicking the adidas …
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Publication information: Article title: INSIDE STORY: The Vision Thing: Who's Got It? ; the Design and Art Direction Awards Are the Biggest in the Creative Industries, with a Staggering 24,500 Pieces of Work Entered for 2006. It Took 300 Judges to Arrive at 142 Final Nominations, from Which the Winners Will Be Announced on 24 May. D&AD President Dick Powell Presents a Selection. Contributors: Powell, Dick - Author. Newspaper title: The Independent (London, England). Publication date: April 24, 2006. Page number: 10. © 2009 The Independent - London. Provided by ProQuest LLC. All Rights Reserved.
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