Making Your Web Site Easier to Use
Jones, Scott, THE JOURNAL RECORD
It's amazing how some companies spend thousands of dollars on Web site development without ever asking the site's intended users what they want.
After all, if you're designing something that's a tool, you've got to design something that works. Many organizations, though, lose sight of the fact that people don't go to a Web site to sit and admire it, they go there for a reason.
Consider this: You never surf the Web aimlessly.
On any given Web page, you have a goal in mind and that goal is driving what you do. Either you will click on a link that you think will take you toward your goal, or you'll hit the back button to take another path. …
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Publication information: Article title: Making Your Web Site Easier to Use. Contributors: Jones, Scott - Author. Newspaper title: THE JOURNAL RECORD. Publication date: August 12, 2002. Page number: Not available. © 2009 THE JOURNAL RECORD. Provided by ProQuest LLC. All Rights Reserved.
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