Basketball Fans Ready for Touchstone Tourney

THE JOURNAL RECORD, January 2, 2003 | Go to article overview

Basketball Fans Ready for Touchstone Tourney


Downtown Oklahoma City will be invaded by basketball fans on Saturday for the 67th edition of what began as the All-College Basketball Tournament in 1937.

It is the oldest college basketball tournament.

The Touchstone Energy All-College Basketball Classic at the Ford Center will feature Oklahoma State University vs. Brigham Young University at 5:30 p.m. and the University of Oklahoma vs. Michigan State at 8 p.m. Tickets are $18, $35 and $42.

The All-College Basketball Tournament was first sponsored and organized by the Oklahoma Publishing Co. The All Sports Association was formed in 1957 to serve as sponsor. For the next 43 years, the All Sports Association played a large role in hosting as many as 32 teams each year.

In 2000, the All Sports Association decided to secure a title sponsor to enhance the event and provide the financial support necessary to recruit the quality teams. At the same time, the electric cooperatives of Oklahoma, under the brand name Touchstone Energy, were also looking for sponsorship opportunities.

"As we (Touchstone Energy) were looking for sponsorship opportunities, we quickly realized the benefits of becoming the title sponsor of the All-College Basketball Tournament," said Western Farmers Electric Cooperative General Manager Jim O'Neill. "We have been extremely pleased with our partnership with the All Sports Association and the results the sponsorship money has enabled the event to accomplish."

"Touchstone Energy was selected because they had a very strong name in the local and national market," said Tim Brassfield, All Sports Association executive director. "Electric cooperatives are very stable companies with a reputation for successfully marketing other sports-related activities under the Touchstone Energy brand."

The tournament was altered to a two-game classic format in 2001, moving the games to just one night and creating a new name -- the Touchstone Energy All-College Basketball Classic. For the first time this year, ESPN and ESPN2 will broadcast the games live.

"The All-College Classic was a sellout last year, and it appears it will be again this year," O'Neill said. "We especially look forward to the exciting changes this year of moving to the Ford Center and our partnership with ESPN."

Since beginning their partnership, Touchstone Energy and the All Sports Association have also created two new events, the Touchstone Basketball Adventure and Leadership Summit, providing more opportunities for families to participate in sports-related activities the day of the games.

"The financial benefits from Touchstone's title sponsorship has allowed us to better the field, specifically through obtaining better quality teams as well as increasing exposure of the event," Brassfield said.

Touchstone Energy and the All Sports Association also present the Touchstone Basketball Adventure, now in its second year. A hands- on, interactive kids event, the Touchstone Basketball Adventure is free and open to the public. Scheduled in the Cox Convention Center from 10 a.m. to 5 p.m. Saturday, the Basketball Adventure includes inflatables, the AT&T Wireless Hoop World, Sports City U Basketball Clinic and prizes.

Touchstone Energy and 20 of Oklahoma's local electric cooperatives also present Leadership Summit, an all-day seminar designed to provide high school students an opportunity to receive valuable training from coaches, learn reporting skills from members of the media and write press releases for submission to their local newspapers. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Basketball Fans Ready for Touchstone Tourney
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.