Sales of Holiday Greeting Cards Benefit Area Nonprofits

By Williams, Candy | Tribune-Review/Pittsburgh Tribune-Review, November 26, 2010 | Go to article overview

Sales of Holiday Greeting Cards Benefit Area Nonprofits


Williams, Candy, Tribune-Review/Pittsburgh Tribune-Review


According to statistics by researchers at Hallmark Cards, U.S. consumers will send 1.5 billion cards this holiday season -- and nearly three-fourths of senders will do so because they know how good it feels when they receive holiday greetings.

In Western Pennsylvania, many families will send Christmas cards that benefit local charities because they know how good it feels to help others.

Area nonprofits hope the sales of holiday cards and gift items will give a boost to their bottom lines at the end of a year that has been financially challenging for many agencies. Several of this year's cards spotlight the region's landmarks and familiar scenes.

Artist Mary Verrilla of Penn Hills captures a winter view of the Civic Arena in her holiday card for the Leukemia & Lymphoma Society Western Pennsylvania and West Virginia Chapter. The card has special meaning for Verrilla because she says it includes an image of her late sister, Dorothy, who died in April from cancer. Her daughter, Marlo, and "grand-puppy" Jenny also are depicted in the snow scene.

"I try to always put people I know in my paintings," she says.

The Make-A-Wish Foundation of Greater Pennsylvania and Southern West Virginia offers four drawings by local children on their holiday cards. This year's young artists and their winning designs are Abby McCormick, 10, of Coraopolis, "Christmas Snowman Family"; Jaren Tilford, 8, of Turbotville, "Cartwheeling Gingerbread"; Madeline Hric, 15, of Coraopolis, "Peace, Love and Happiness"; and Owen Leeper, 9, of Milroy, "Trimming the Tree."

Here is ordering information for holiday cards and seasonal gift items from participating nonprofit organizations:

American Cancer Society: Pittsburgh artist Linda Barnicott remembers "Wishing under the Horne's Tree" with her latest holiday card. The card is available in boxes of 25 cards for a donation of $24 per box for one to three boxes, $22 for four to nine boxes; and $20 for 10 or more boxes. Imprinting is available for an extra charge. A limited number of previous years' cards and a vintage assortment are available for $20 per box for one to three boxes, $18 for four to nine boxes; and $16 for 10 or more boxes. Washington County artist James Sulkowski has designed "Holiday Shoppers -- Scenery Hill, PA" for the Washington County unit, for a donation of $25 for a box of 25, or $20 each for three boxes or more. A limited number of previous cards and prints are available at a discounted cost. Details: 888-227-5445.

American Diabetes Association: A wide variety of greeting cards, calendars, cookbooks, ornaments and gift items are available from the association's online catalog. Card prices range from $8 to $30 per box. Details: 800-232-6455 or shopdiabetes.org.

Greater Pennsylvania Chapter of the Alzheimer's Association: Three holiday gift items are available this year: a scented candle, $20; a handcrafted forget-me-not pin, $15; and forget-me-not plates, $36 to $88. Details: 888-272-3900 or www.alz.org.

The Leukemia & Lymphoma Society Western Pennsylvania and West Virginia Chapter: The 2010 card by watercolor artist Mary Lois Verrilla presents a winter view of the Civic Arena. …

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