Targeted Advertising Set to 'Transform' Television
With television viewers fast approaching the day when they will receive tailored adverts selected for them according to their viewing habits, post codes and type of household, Laura Desmond is at the forefront of this advertising revolution.
As the global chief executive of Starcom MediaVest Group (SMG) she oversees the second largest media budget in the world (with annual billings of $27,272m) and a client list that includes Procter & Gamble and General Motors. Last month she led SMG's pitch to Microsoft that generated a contract worth more than $1bn.
On a visit to London, she revealed her hopes for a project that will see 10m homes in America receive targeted …
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Publication information: Article title: Targeted Advertising Set to 'Transform' Television. Contributors: Not available. Newspaper title: The Independent (London, England). Publication date: April 25, 2011. Page number: 34. © 2009 The Independent - London. Provided by ProQuest LLC. All Rights Reserved.
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