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SEX, PSYCHOLOGY AND EVOLUTION ; A New Book States That Ferocious Marketing Is Distorting Our Natural Human Impulses. David Sexton Finds the Argument Convincing

By: Sexton, David | The Evening Standard (London, England), June 1, 2009 | Article details

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SEX, PSYCHOLOGY AND EVOLUTION ; A New Book States That Ferocious Marketing Is Distorting Our Natural Human Impulses. David Sexton Finds the Argument Convincing


Sexton, David, The Evening Standard (London, England)


EVOLUTIONARY psychology is the provisional wing of Darwinism. It's a new and controversial discipline, and while to its growing number of adherents it is providing some telling insights into why we do what we do, some critics see it as barely a discipline at all, extrapolating from the present to make inferences about the distant past rather than the other way around, with most of its results unverifiable.

Even if there's some truth to that, it's certainly one of the most interesting forms of writing to have emerged in the past decade or two -- and increasingly popular. And it needn't be, as the people who mistrust it allege, just a way of justifying the worst aspects of …

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