iPad: Can It Save the Magazine Industry?

By Belsie, Laurent | The Christian Science Monitor, December 28, 2010 | Go to article overview

iPad: Can It Save the Magazine Industry?


Belsie, Laurent, The Christian Science Monitor


IPad, other tablet computers, and e-readers will create a 'reading revolution.' But publishers' revenues may lag.

When the Consumer Electronics Show kicks off its annual event in Las Vegas next week, it will bask in the glow of more than 50 models of tablet computers either on display or announced. The new must- have gadget will warm the hearts of manufacturers, high-tech consumers, and - an unlikely group - magazine publishers.

The masters of ink and glossy photo see in the Apple iPad and its competitors a way to rejuvenate their slumping industry. With more than 100 million tablets and e-readers forecast to be in Americans' hands by 2013, publishers foresee a reading boom.

As a result, readers can expect digital magazines that are more up-to-the-minute, more interactive, and more eye-catching. The big unknown is how much these new readers will be willing to pay.

"I don't think that [the computer tablet] is the savior that some people have made it out to be, but it's an interesting opportunity," says Jeff Price, president and publisher of The Sporting News. In April, the New York-based biweekly began selling a daily digital edition for $2.99 a month. Since then, advertising is up 17 percent compared with a year ago. Mr. Price expects the new digital daily to turn profitable next year: "We're bullish in terms of 2011."

Reading time soars

One of the most encouraging signs for publishers is that tablets and e-readers boost reading time. Users of e-readers are 11 percent more likely than theaverage adult to have read a print or online newspaper in the past week, says Scarborough Research, a New York consumer and media research firm. Of 1,600 iPad owners interviewed by the Reynolds Journalism Institute in the fall, 79 percent reported using it at least 30 minutes a day to read news. Only slightly more than half spent that much time getting news from the TV or a PC.

"We are calling this a reading revolution," says Jim Taylor, vice chairman of Harrison Group, a market research and strategy firm in Waterbury, Conn. The time people spend reading goes up 50 percent once they buy a tablet or e-reader, according to a Harrison Group survey of 1,800 consumers, which is due to be released at the Consumer Electronics Show Jan. 4. By 2013, Mr. Taylor forecasts, more than 100 million tablets and e-readers will be in the hands of US consumers, luring them to the printed word.

As a result of such forecasts, magazine publishers are experimenting with digital content specially formatted for the tablets. In May, Wired Magazine unveiled an iPad edition that sold 24,000 copies in 24 hours. In a recent digital edition, National Geographic not only ran an article on aardvarks but also included video of the photographers capturing the animals on camera. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

iPad: Can It Save the Magazine Industry?
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.