Why Charlie Sheen and Muammar Qaddafi Aren't Winning the Media
Goodale, Gloria, The Christian Science Monitor
The cases of Charlie Sheen and Muammar Qaddafi underscore what analysts say: Media's role is to tell and sell, and not to assist with brand management.
As unlikely as it seems, Libya's Muammar Qaddafi and Holly- wood's Charlie Sheen have at least one thing in common: Both have turned to mass media in times of travail in a bid to win hearts and minds.
In the wake of Thursday's United Nations no-fly zone resolution, Mr. Qaddafi corralled reporters to loudly announce a cease-fire, even as his troops reportedly continued to fight rebel forces. Last week, Following days of tweet blasts and ubiquitous tabloid headlines, Mr. Sheen announced his Violent Torpedo of Truth …
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Publication information: Article title: Why Charlie Sheen and Muammar Qaddafi Aren't Winning the Media. Contributors: Goodale, Gloria - Author. Newspaper title: The Christian Science Monitor. Publication date: March 18, 2011. Page number: Not available. © 2009 The Christian Science Publishing Society. Provided by ProQuest LLC. All Rights Reserved.
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