Why Charlie Sheen and Muammar Qaddafi Aren't Winning the Media
Goodale, Gloria, The Christian Science Monitor
The cases of Charlie Sheen and Muammar Qaddafi underscore what analysts say: Media's role is to tell and sell, and not to assist with brand management.
As unlikely as it seems, Libya's Muammar Qaddafi and Holly- wood's Charlie Sheen have at least one thing in common: Both have turned to mass media in times of travail in a bid to win hearts and minds.
In the wake of Thursday's United Nations no-fly zone resolution, Mr. Qaddafi corralled reporters to loudly announce a cease-fire, even as his troops reportedly continued to fight rebel forces. Last week, Following days of tweet blasts and ubiquitous tabloid headlines, Mr. Sheen announced his Violent Torpedo of Truth …
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Publication information:
Article title: Why Charlie Sheen and Muammar Qaddafi Aren't Winning the Media.
Contributors: Goodale, Gloria - Author.
Newspaper title: The Christian Science Monitor.
Publication date: March 18, 2011.
Page number: Not available.
© 2009 The Christian Science Publishing Society.
Provided by ProQuest LLC. All Rights Reserved.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
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