Brought to You by . . . Smithsonian Institution Chief Defends Corporate Sponsorships of Exhibits
Ap, St Louis Post-Dispatch (MO)
The Smithsonian Institution is going to seek more corporate sponsors for its exhibits to avoid stagnation, its director said Tuesday.
I. Michael Heyman, the secretary of the Smithsonian, told the National Press Club that he sees nothing wrong with corporate logos being displayed beside exhibits financed by companies' gifts.
For example, he defended the decision that allowed the Museum of Natural History's Insect Zoo to be named after Otto Orkin, founder of the pest control company that bears his name. When that was done, he recalled, one letter writer complained, "Naming the Insect Zoo after the founder of a company whose sole aim is to exterminate insects is like . . . naming a cancer clinic after a tobacco company." With government money scarce, Heyman said, the Smithsonian is going to go after corporate funding more aggressively. "If we find funds nowhere else, we are doomed, at best, to a static future, and at worse to one of continuing erosion," he said. On this, he said, he is no purist - not "someone …
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: Brought to You by . . . Smithsonian Institution Chief Defends Corporate Sponsorships of Exhibits. Contributors: Ap - Author. Newspaper title: St Louis Post-Dispatch (MO). Publication date: December 18, 1996. Page number: 2A. © 2008 St. Louis Post-Dispatch. Provided by ProQuest LLC. All Rights Reserved.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.