Studio Plans Election-Eve Movie Advertising Blast

By Oscar Waters Some Information Provided Post-Dispatch Wire Services. | St Louis Post-Dispatch (MO), November 4, 1996 | Go to article overview
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Studio Plans Election-Eve Movie Advertising Blast


Oscar Waters Some Information Provided Post-Dispatch Wire Services., St Louis Post-Dispatch (MO)


Twentieth Century Fox plans an advertising blitz for its "Independence Day" home video on election eve tonight, with an image of the White House being blown up.

Fox reminds Americans, "On November 5 don't forget to vote before it's too late." It then shows a filmed sequence from the movie of the presidential residence exploding.

An earlier ad campaign with an exploding White House helped turn "Independence Day" into a blockbuster hit this year. The video version of the film is due out Nov. 22. The 15-second commercial, which Fox calls a "public service announcement-style commercial," will air on "Monday Night Football," "Murphy Brown," "Melrose Place" and on MTV. "Independence Day," which grossed more than $300 million at the box office, is one of the year's most successful films. PLAYING IT SAFE: A team from Busch Creative Services Corp. has developed the newest attraction at Chicago's Museum of Science & Industry - the Auto Safety Theater. Sponsored by the James S. Kemper Foundation and Mr. and Mrs. James S. Kemper Jr., the multimedia display was created to educate, inform and entertain visitors regarding the scientific principles surrounding auto safety issues. Visitors to the theater are invited to become members of the studio audience to watch "Auto Impact," a program designed to report on the latest events in auto safety, whose host is Doug Dently, an animated Hybrid III crash test dummy, who serves as news anchor for the program. A variety of field reporters discuss auto safety techniques with the dummy on the theater's three screens. The auto gallery is a permanent exhibit that opened in August at the museum. AROUND TOWN: Nancee Byington, formerly of Monsanto Co., has opened Creative Dimensions Inc., a firm specializing in the design, packaging and marketing of corporate and community meetings, programs and events. Byington will serve as president of the new company. . . . Hamilton Displays has expanded its St. Louis operation and moved to a larger facility at 124 Weldon Parkway in Westport.

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Studio Plans Election-Eve Movie Advertising Blast
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