Phoenix Big Cinemas Make over, Upgrade Former Destinta Theaters

By Leonard, Kim | Tribune-Review/Pittsburgh Tribune-Review, August 2, 2012 | Go to article overview

Phoenix Big Cinemas Make over, Upgrade Former Destinta Theaters


Leonard, Kim, Tribune-Review/Pittsburgh Tribune-Review


The former Destinta movie theaters in Bridgeville and North Versailles closed for two days and will reopen Friday under the management of Phoenix Big Cinemas.

Both theaters closed after movie showings Tuesday night.

Kossman Development Co. of Pittsburgh took over operations of the multiplexes after the Destinta chain, as longtime tenants, decided to pull out of the Pittsburgh market, said Steve Weisbrod, Kossman's vice president of business development.

Weisbrod said Destinta had several years remaining on its leases.

Phil Zacheretti, CEO of Knoxville-based Phoenix Big Cinemas Management LLC, said Wednesday the company has dozens of workers doing repairs, deep cleaning and installing new signs and other technology to prepare for the reopenings.

Names of the two theaters will change to the Chartiers Valley Stadium 18 in Bridgeville, and the North Versailles Stadium 18 in the Pittsburgh Plaza East.

Crews are upgrading concession stands to turn out more varied food choices, such as corn dog bites, pizzas and chicken, he said.

And new point-of-sale systems will allow customers to order tickets more easily online, through MovieTickets.com or the Phoenix website.

Under Destinta, the multiplexes didn't sell many tickets via Internet. "We expect that to increase dramatically," Zacheretti said.

Phoenix also has a loyalty rewards card program.

Kossman hired Phoenix to handle all aspects of running the theaters, from renting films to selling food and maintaining the 90,000- to 100,000-square-foot buildings. Free popcorn will be given out with each paid admission through Sunday.

Bigger changes are in store. Over the next three months, Phoenix will convert auditoriums at both theaters to all-digital projection and surround sound.

With changing technology, "Film will be nonexistent by the end of next year," said Zacheretti, who began his 37 years in the movie industry as a theater usher in high school.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Phoenix Big Cinemas Make over, Upgrade Former Destinta Theaters
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.