TV Targets Hispanic Viewers the Nielsen Rating Service Is Sizing Up This Huge and Still Untapped US Market

Daniel B. Wood, writer of The Christian Science Monitor, The Christian Science Monitor

VALDEZ, MUNOZ, GARCIA - Attention, TV viewers with Spanish surnames. The A. C. Nielsen Company may be looking for you.

While the major networks try to find out where their dwindling audiences are going, two Spanish-language networks have hired the national TV ratings service to see how many viewers have come their way. If the pilot study begun in 200 homes during the summer proves successful - and early indications are that it will - the service will go nationwide. Stakes are high. The two networks, Telemundo and Univision, are shelling out $40 million for the service in hopes of persuading advertisers to invest in the $171 billion Hispanic TV market in …

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Publication information: Article title: TV Targets Hispanic Viewers the Nielsen Rating Service Is Sizing Up This Huge and Still Untapped US Market. Contributors: Daniel B. Wood, writer of The Christian Science Monitor - Author. Newspaper title: The Christian Science Monitor. Publication date: November 14, 1990. Page number: 12. © 2009 The Christian Science Publishing Society. Provided by ProQuest LLC. All Rights Reserved.

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