`Razor-Blade' Marketing Reaches Software Industry
Laurent Belsie, writer of The Christian Science Monitor, The Christian Science Monitor
SOFTWARE prices are coming down - not as fast as the cost of computer hardware, but slowly and selectively.
The most dramatic move comes from Intuit Corporation, makers of a popular home-finance program called Quicken.
The company is running television ads asking credit-card holders to try Quicken for $8. After 30 days, they're billed another $61.95 if they like the program. If they don't like it, they send in a registration card and keep the program for $8.
Intuit has aggressively marketed Quicken before, but never for $8. The move is part of a historic marketing shift within the software industry. Software analysts liken it to the marketing strategy of …
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Publication information:
Article title: `Razor-Blade' Marketing Reaches Software Industry.
Contributors: Laurent Belsie, writer of The Christian Science Monitor - Author.
Newspaper title: The Christian Science Monitor.
Publication date: March 12, 1992.
Page number: 7.
© 2009 The Christian Science Publishing Society.
Provided by ProQuest LLC. All Rights Reserved.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
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