`Razor-Blade' Marketing Reaches Software Industry
Laurent Belsie, writer of The Christian Science Monitor, The Christian Science Monitor
SOFTWARE prices are coming down - not as fast as the cost of computer hardware, but slowly and selectively.
The most dramatic move comes from Intuit Corporation, makers of a popular home-finance program called Quicken.
The company is running television ads asking credit-card holders to try Quicken for $8. After 30 days, they're billed another $61.95 if they like the program. If they don't like it, they send in a registration card and keep the program for $8.
Intuit has aggressively marketed Quicken before, but never for $8. The move is part of a historic marketing shift within the software industry. Software analysts liken it to the marketing strategy of …
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Publication information: Article title: `Razor-Blade' Marketing Reaches Software Industry. Contributors: Laurent Belsie, writer of The Christian Science Monitor - Author. Newspaper title: The Christian Science Monitor. Publication date: March 12, 1992. Page number: 7. © 2009 The Christian Science Publishing Society. Provided by ProQuest LLC. All Rights Reserved.