British Ponder Role of Polls in Election Campaign
Alexander MacLeod, Monitor, The Christian Science Monitor
BRITAIN'S public opinion pollsters are reexamining their role after getting the result of the April 9 general election completely wrong.
Amid calls to ban opinion polls before the next general election, the five main polling organizations have set up a special investigation unit. Its task will be to examine why, instead of predicting the Conservative Party's eventual victory, they all anticipated an election too close to call.
Robert Worcester, chairman of the Mori organization, which carried out surveys for the London Times, said large numbers of voters had made last-minute switches from the opposition Labour and Liberal Democrat parties to the ruling …
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: British Ponder Role of Polls in Election Campaign. Contributors: Alexander MacLeod, Monitor - Author. Newspaper title: The Christian Science Monitor. Publication date: April 22, 1992. Page number: 6. © 2009 The Christian Science Publishing Society. Provided by ProQuest LLC. All Rights Reserved.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.