California Gets Its `GTV' as Governor Hits Airwaves

By Daniel B. Wood, writer of The Christian Science Monitor | The Christian Science Monitor, June 2, 1993 | Go to article overview

California Gets Its `GTV' as Governor Hits Airwaves


Daniel B. Wood, writer of The Christian Science Monitor, The Christian Science Monitor


IT'S the Perot-ization of American politics, with a new twist.

"People say to me, `Governor, don't raise my taxes, ... and don't cut my services,' " says Gov. Pete Wilson (R) of California, standing in front of an easel full of pie charts, statistics, and bar graphs.

"So I ask them: You don't want to cut education?" "No!"

"You don't want to cut public safety and let dangerous criminals out of prison?" "Of course not!"

"And you don't want to cut health and welfare?" "Not much."

"Well then, that leaves us only about 9 percent of the whole state general fund from which to make cuts that you might accept ... and that's just not possible when state government is just like the family which has suffered a loss of one-third of its entire income."

Minus the backup dancers, glitzy editing, and driving music, the chief executive of the nation's largest state has stolen a step from MTV. And though he is unabashedly copying the "informercial" popularized by Texas billionaire Ross Perot, Mr. Wilson is taking a far cheaper route to get his message directly to the people - via community-access cable television.

Media-watchers say the idea is the wave of the future. In contrast with the high cost of ads on commercial TV, programs on community-access TV cost just a few thousands dollars for production, and nothing at all for airtime. And the viewers may be just the sort of grass-roots activists that politicians are looking for.

"The people who watch community-access channels tend to be the local movers and shakers, joiners and doers," says Brian Stonehill, who directs the Media Studies Program at Pomona College in Pomona, Calif. "The channels are usually starved for programming and you tend to hit the people who like to be politically involved."

"Politicians are beginning to tap into the willingness of people to be educated to complicated public issues," adds Garth Jowett, a professor of communications at the University of Houston. "You are going to see a burgeoning revolution in the way politicians use technology as a surrogate for showing up at the local mall."

The Wilson video was prompted by the governor's continuing efforts to placate an electorate angry about three years of record-breaking budget shortfalls. Dan Schnur, the governor's press secretary, says Wilson has long been looking for new ways to make his messages heard more widely. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

California Gets Its `GTV' as Governor Hits Airwaves
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.