Reference Press Moves Data On-Line, Challenging Bigger Financial Publishers

By Scott Pendleton, writer of The Christian Science Monitor | The Christian Science Monitor, October 1, 1995 | Go to article overview

Reference Press Moves Data On-Line, Challenging Bigger Financial Publishers


Scott Pendleton, writer of The Christian Science Monitor, The Christian Science Monitor


A PUBLISHER of corporate information has set up shop on the Internet's World Wide Web, where it gives away some of what it sells elsewhere.

Like the Frango Mint handouts at Marshall Field's department stores, the information giveaway by The Reference Press Inc. aims to draw traffic. The Austin-based publisher, which is part-owned by Time Warner Inc., hopes visitors to its Web site will see sponsors' advertisements and subscribe to additional services.

Such creative but risky strategies have allowed commerce to colonize the Web, transforming it from a sleepy gathering place for academics to a bustling virtual mall with 23,000 businesses. And that number grows by 30 percent a month, says Jeanne Dietsch, vice president of ActivMedia Inc., an on-line marketing consulting firm in Peterborough, N.H.

Fueling the explosion are surveys of Internet browsers. The latest by the Georgia Institute of Technology found that potential cybershoppers outnumber committed freebie-seekers by 4 to 1 on the Web.

Reference Press wanted to reach that market. In July, it unveiled a Web site that allows users of the free information to buy on-the-spot access to proprietary products. Ms. Dietsch regards that as "fairly cutting edge" and "something the front-runners are doing."

That's not surprising. Reference Press was started by Gary Hoover, the entrepreneur who founded Bookstop, which in just eight years grew to be the nation's No. 4 book chain. He sold it to Barnes & Noble in 1989.

While managing Bookstop, Hoover saw a need for reference books about companies. Targeted at readers like job hunters, investors, and salesmen, the books had to be lively and affordable. Those criteria ruled out the well-known volumes published by Moody's Investor Service and Standard & Poor's for libraries and corporate users.

"It's a monster," admits S&P's spokesman John Diat of his company's Register of Corporations, a listing of 55,000 businesses that fetches $625. Moody's Industrial Manual alone costs $1,150.

Business profiles on-line

After starting Reference Press in 1991, Hoover created a self-named series of snappy business directories and profiles priced well under $100. In 1993, these guides debuted in commercial cyberspace beginning with America Online. "They're very popular," says AOL spokeswoman Kathy Johnson.

But availability on every commercial on-line service didn't satisfy Patrick Spain, the college buddy Hoover brought on board as CEO in 1992. Mr. Spain wanted to reach the millions of Web surfers who bypass the commercial services. "We believe that both {marketplaces} are not only viable, but vibrant," Spain says. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Reference Press Moves Data On-Line, Challenging Bigger Financial Publishers
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.