Sporty Look Stirs Sales in Japan Automakers Offer Recreational Vehicles, Often Car-Truck Hybrids, to Woo Buyers

By Paul A. Eisenstein, Science Monitor | The Christian Science Monitor, November 16, 1995 | Go to article overview

Sporty Look Stirs Sales in Japan Automakers Offer Recreational Vehicles, Often Car-Truck Hybrids, to Woo Buyers


Paul A. Eisenstein, Science Monitor, The Christian Science Monitor


WITH their home market entering its fifth year of recession, Japanese carmakers are searching for something - anything - to bring customers back to the showroom.

"Japanese customers are looking for something new and different," says Honda Motor Company president Nobuhiko Kawamoto.

Honda defines different as the new CR-V. The vehicle was introduced in mid-October, and sales are running three times higher than expected. So next month the automaker will add a second shift at the CR-V plant, nearly doubling production.

The Japanese define the CR-V as a "recreational vehicle," but by US standards, it would be considered a subcompact sport-utility vehicle - at least until you looked underneath. Then you'd discover the CR-V is based on the same passenger-car platform as Honda's Civic subcompact, rather than the truck-like chassis used for a conventional "sport-ute."

There's a trade-off. The CR-V isn't designed for the same rugged, off-road driving. On the other hand, it gets better gas mileage than a true sport-ute, and it's more comfortable on paved roads - where it's really likely to be driven. Few Japanese motorists ever stray off-road.

"RVs are what's happening," says Chris Redl, an auto analyst with the Tokyo branch of Baring Securities. "They're the only segment happening right now" in an otherwise stagnant market, he says.

Last year's big hit was the Toyota RAV4, another car-truck hybrid. And so now, everyone wants to get into the act. Of 40 products and prototypes displayed at this year's Tokyo Motor Show, 26 fell into the broad RV category, which also includes minivans.

MAZDA called its BU-X concept car a "multipurpose compact car," but it's another hybrid, a cross between a sport-ute and a station wagon. The Mazda SU-V stands taller and has more traditional sport-ute styling, but both vehicles sit on the same platform the Mazda 323 sedan uses. The Isuzu Deseo may look like a sport-ute, but it's targeted at the same Japanese buyers who'd go for compact luxury cars.

A decade ago, recreational vehicles accounted for just 10 percent of Japan's motor-vehicle market. This year, they will top 25 percent. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Sporty Look Stirs Sales in Japan Automakers Offer Recreational Vehicles, Often Car-Truck Hybrids, to Woo Buyers
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.