Youngsters Tune in to Radio Stations for Kids Preteens Listen to and Participate in Programs Especially Tailored to Them

Laurel Shaper Walters, writer of The Christian Science Monitor, The Christian Science Monitor

THE old-fashioned medium of radio is reaching out to young audiences again after decades of virtually ignoring the pint-size market.

Teenagers are well known for their penchant for music, and every major city has radio stations targeting the teen set. Meanwhile, younger children are left to rely on tapes or CDs.

"It is kind of baffling that of the 11,000 radio stations in the United States, none of them seem to think that kids are an audience," says Christopher Dahl, president of the Children's Broadcasting Corp., a Minneapolis company that has started a children's nationwide radio network. If we want our kids to turn off the TV, we need to provide …

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Publication information: Article title: Youngsters Tune in to Radio Stations for Kids Preteens Listen to and Participate in Programs Especially Tailored to Them. Contributors: Laurel Shaper Walters, writer of The Christian Science Monitor - Author. Newspaper title: The Christian Science Monitor. Publication date: April 8, 1996. Page number: 14. © 2009 The Christian Science Publishing Society. Provided by ProQuest LLC. All Rights Reserved.

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