Fantastic Sam's Sets Sights in 1985 on Japan, Oklahoma

By Kirdavis | THE JOURNAL RECORD, April 3, 1985 | Go to article overview
Save to active project

Fantastic Sam's Sets Sights in 1985 on Japan, Oklahoma


For Fantastic Sam's, the kingpin of hair care franchising in the United States, Oklahoma has proven a more difficult nut to crack than Japan, according to Sam Ross, founder of the dynamic hair care unit.

Ross's SMR Enterprises Inc. of Memphis, Tenn., set its sights in 1985 on Japan and Oklahoma for expansion of its Fantastic Sam's franchise network, he said during a visit to Oklahoma City on Monday.

Since opening in 1972, Fantastic Sam's has grown from one store in Memphis to 733 stores (21 company-owned) in 35 states and two Canadian providences, making it the largest and fastest growing haircare company in the business, Ross said.

Each week an average of five new Fantastic Sam's franchises are purchased at $20,000, while three new stores are opened.

The reason behind its growth is clear, Ross said.

The majority of stores in the $15 billion American hair care market are ""mom and pop'' operations. Fantastic Sam's offers a disciplined system to hair care that allows franchises to average over $200,000 annual revenue in towns as small as 4,000 population, he said.

""We're the only ones that have taken the time to develop a system in the hair business,'' Ross said with pride.

""The most important number on Fantastic Sam's,'' he added, ""is that 87.6 percent of our customers are repeat customers, and we have that on computer to prove it. The norm is 49 percent. So as long as that continues to go up, I'm not going to dispute it.''

Fantastic Sam's operating system, furthermore, garners 17 percent gross profit for each of its stores, Ross boasted. Franchise success subsequently led to SMR revenue of $48 million in 1984.

Through SMR's Oklahoma regional office, Palm-Walk, Limited at 419 N. Meridian Ave., three Fantastic Sam's franchises have been opened in the Oklahoma City metropolitan area since August, 1984.

Through the next 12 months, Palm-Walk owner Joan P. Walker anticipates an additional 17 metro franchises will to join the fray, along with 20 more in Tulsa.

Yet despite the firm's growth, few metro citizens have heard of Fantastic Sam's unique ""family haircutters'' approach. Ross blamed the awareness problem on a lack of local television advertising,which has left an undefined image with the firm.

""Oklahoma has been a little bit tougher market to crack than normal due to the fact that we have had the obstacle of proving ourselves,'' Ross said. ""We had to prove that we weren't in here for razzle-dazzle.''

He expects increased advertising to gather more Sooner interest as the Oklahoma region grows, thereby multiplying its effects.

Ironically, Ross encountered no such problems in his Japanese exploits. Just before coming to Oklahoma City, Ross completed a contract with Nippon Braintrust Inc.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Cite this article

Cited article

Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited article

Fantastic Sam's Sets Sights in 1985 on Japan, Oklahoma


Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen

matching results for page

Cited passage

Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?