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Teeny Styles Can Offer Big Advantages

By: Dohack, Caroline | Columbia Daily Tribune (Columbia, MO), July 29, 2012 | Article details

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Teeny Styles Can Offer Big Advantages


Dohack, Caroline, Columbia Daily Tribune (Columbia, MO)


I guess there's a time and a place for everything. Until a few months ago, I wouldn't have thought to pay much attention to children's clothes.

Then last spring, Diane von Furstenberg and GapKids launched a capsule collection. The collaboration was greatly hyped, and the retailer opened online shopping to card members two days before opening it to everyone else. Many of the biggest sizes -- in other words, the sizes an adult could fit into -- sold out the first day.

That same day, I noticed several Twitter posts from women who said they were shopping the collection for both their daughters and themselves.

However, it is a rare occasion when shopping in the …

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