'Mouse Print' Reveals 'Gotcha' Fibs in Advertising
Karp, Gregory, Tribune-Review/Pittsburgh Tribune-Review
Mouse print: It's the catch, the gotcha, the bait-and-switch.
It's print advertising's tiny type, fit for reading by mice, or a speed-talked disclaimer on television or radio that often makes an advertised claim false or misleading.
"FREE BOX OF CORN FLAKES ... with purchase of a box at regular price."
Companies selling cable TV packages, cellphone service, restaurant food or just about any type of retail good or service might be guilty of it, said Edgar Dworsky, a former deputy attorney general in Massachusetts, who tracks such advertising fibs at MousePrint.org.
"Companies like to put the happiest face on their claims, but they know if they really …
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Publication information: Article title: 'Mouse Print' Reveals 'Gotcha' Fibs in Advertising. Contributors: Karp, Gregory - Author. Newspaper title: Tribune-Review/Pittsburgh Tribune-Review. Publication date: November 29, 2012. Page number: Not available. © 2009 Tribune-Review/Pittsburgh Tribune-Review. Provided by ProQuest LLC. All Rights Reserved.
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