NAMM Showcases Products Geared toward Music Education

By Mills, Michelle | Pasadena Star-News, February 7, 2014 | Go to article overview

NAMM Showcases Products Geared toward Music Education


Mills, Michelle, Pasadena Star-News


The recent National Association of Music Merchants trade show in Anaheim was not only a nexus for instrument manufacturers and retailers, but also a venue for educators. NAMM's devotion to music education is also reflected in its vision and mission statements, so we have highlighted some of our favorite products and programs that were on display this year.

Product: Beamz

Company: Beamz Interactive Inc.

Based: Scottsdale, Arizona

Price: $249

Information: www.thebeamz.com

Beamz is a special stand which emits four class II laser beams. Interfaced with your computer, it produces musical sounds when your finger breaks the beams. The basic library boasts hundreds of instruments and encompasses all genres of music. You can play up to 12 different instruments per song. The unit also records and saves the music you play if you wish. An upgrade is available so musicians can import their own samples.

"The Beamz is used in educational environments to inspire kids to experiment with hundreds of instruments," sales manager and product specialist Cody Myer said.

Beamz can be used to hone and develop fine and gross motor skills, cognition and to teach people about music. The company, which was started in 2008, has created activity guides for teachers that include lessons on beats, patterns, memory and recognition, as well as scientific methods. Consumers can find 10 free downloadable activity guides in the healthcare section of Beamz website.

Beamz also offers adaptive keyboard and eye gaze applications so the system can be used by people with physical disabilities.

"The way the music is designed it's going to be harmonious no matter how or when they do it because it's all quantized to sound good," Myer said.

Beamz is also continuing to work with major artists, such as bassist David Ellefson of Megadeth, jazz drummer Peter Erskine and guitarist Craig Chaquico of Jefferson Starship, to create more content.

Product: Student guitar line

Company: Hohner Inc. …

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NAMM Showcases Products Geared toward Music Education
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