The Agreeable World of Wallace Arnold: A Few Tips for Tony's Press Man from an Old Pro
Arnold, Wallace, The Independent (London, England)
WOULD YOU forgive me if I put the subject of the excellent Mr Blair and his bold new no-whingeing policies on the "back-burner" (whatever that might be - I leave all the kitchen chores to the lovely ladies in my life!) for just this one week?
On Wednesday last, the Labour leader - tough, I'm glad to say, on the causes of poverty, ie the poor themselves - announced the appointment of Mr Alastair Campbell as his Press Secretary. Mr Campbell has a pleasant demeanour, a good, strong handshake and speaks up well, so I am sure he will prove himself well-suited to the task. But a man of his tender years should be wise enough to know that a few tips from an old hand at the Public Relations game could never go amiss, and so it is with all due humility that I offer him a nod and a wink in the right direction.
I need hardly add that my own Public Relations company, Arnold Bell Chalfont plc - or ABC for short! - has handled many a prestigious account in the past, having worked our own particular brand of magic on behalf of, among others, the Shah of Iran, the Blue Arrow organisation, President and Mrs Marcos, Mr Carl Henty-Dodd, Polly Peck, Mrs Virginia Bottomley, the Chernobyl Tourist Board and, most recently, the hugely successful Child Support Agency, few of whom would enjoy their level of public standing today were it not for you-know-who.
But it would be most valuable to the education of Mr Campbell were I to remove and examine just one casebook from our many heaving shelves of notable clients. Thus I stretch out my arm and select - quite at random - the file marked "Ferguson".
ABC plc has been privileged to handle the Ferguson account ever since we were first approached by a jubilant Major Ronald Ferguson in the spring of `86 with the news that his daughter Sarah was engaged to marry the Duke of York. Could we arrange commercial sponsorship for the Major in his role as father-in- law to the brother of the future king? "Vital to get the girl's face in all the papers, then we'll sit back, wait for the knock-on effect, and Bob's Your Uncle," he said. He thought we could work the same trick for him. "After all," he chortled, "it's not every day …
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: The Agreeable World of Wallace Arnold: A Few Tips for Tony's Press Man from an Old Pro. Contributors: Arnold, Wallace - Author. Newspaper title: The Independent (London, England). Publication date: September 11, 1994. Page number: Not available. © 2009 The Independent - London. Provided by ProQuest LLC. All Rights Reserved.