Media: An Awfully Big Ad Venture British Agencies Think Themselves World-Beaters, but Now They Are Going to Have to Prove It

Jones, Helen, The Independent (London, England)

COOL BRITANNIA may be over-hyped but there is one area for which Britain is the centre of creativity, and that is advertising. However the country's pre-eminence is being eroded and adland is steeling itself for what it sees as an invasion of foreign ad agencies keen to bask in reflected glory - and to take as many clients as they can.

British advertising is generally acknowledged to be the best in the world. Despite some truly awful productions, such as the Bruce Forsyth Courts furnishings campaign - recently voted the most hated ad on TV - our advertising agencies have an enviable reputation around the world for their creative output.

It is not surprising, …

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Publication information: Article title: Media: An Awfully Big Ad Venture British Agencies Think Themselves World-Beaters, but Now They Are Going to Have to Prove It. Contributors: Jones, Helen - Author. Newspaper title: The Independent (London, England). Publication date: July 7, 1998. Page number: 17. © 2009 The Independent - London. Provided by ProQuest LLC. All Rights Reserved.

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