STEPHEN GRABINER must know what it's like to be a game show contestant. For the past few months the chief executive of ONdigital, the pay-TV service that will hit our screens in November, has been taking part in a particularly gruelling contest called Challenge Rupert.
The concept is simple. A plucky contestant is charged with setting up a broadcasting company from scratch to take on the mighty BSkyB. But first his previous employer refuses to let him leave. Then he is given inferior programmes and less cash to play with. To top it all off, he has to rely on a reluctant BSkyB to supply him with key sports and movie channels - something he only achieves with the help of numerous writs.
Given the odds against him, Mr Grabiner has done rather well. Standing in a studio at London Weekend Television yesterday, he put a convincing case for why people should choose ONdigital. Don't blight your house with a satellite dish or dig up your garden to lay cable - ONdigital will plug straight into your existing aerial. If you can't get it to work, they'll send out an engineer, and even give you a new aerial if you need one. You can pick any six channels you want from a list of twelve, for just pounds 7. …