Smart Moves: Grads Seek Careers by CD-Rom
Parfitt, Joanna, The Independent (London, England)
A FEW years ago the atmosphere among job-hunting undergraduates was one of doom and gloom. The "milk round", with larger companies offering graduate training schemes, appeared to be the only hope of a career, rather than just a job.
A survey of 500 undergraduates has been conducted to mark the launch of Activate, the first interactive graduate recruitment tool. Last week the Activate CD-Rom was distributed free to students on every campus in the UK and Ireland. Earlier versions were tested by 250,000 students over the last 18 months.
"Students are one of the most technologically literate groups in the UK today," said Ian Rose, chief executive of Activate developer ITM. "The immediacy and interactive nature of new media ensures that CD-Roms and the internet are becoming the media choice for the young," he says. Activate provides the first steps towards a top career. Users are able to search for keywords and selection criteria, and Activate's selections are then displayed with up to a five star rating according to the quality of the match. "This opens up the market considerably," says Mr Rose. …
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Publication information: Article title: Smart Moves: Grads Seek Careers by CD-Rom. Contributors: Parfitt, Joanna - Author. Newspaper title: The Independent (London, England). Publication date: June 2, 1999. Page number: 7. © 2009 The Independent - London. Provided by ProQuest LLC. All Rights Reserved.
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