A Woman's Place Is in Her Office-Kitchen Hybrid ; PETER YORK ON ADS No 300: KINGSMILL BREAD

York, Peter, The Independent (London, England)

Sliced bread used to be big on TV - Wonderloaf and Hovis and their peers spent millions. That was before bread became such a loss- leader in supermarkets that there was no margin for advertising. But now, here's Kingsmill talking about their new Tasty Wholemeal, and it's as if the 1970s had never gone away.

The set-up is classic - two women in a kitchen ("Two Cs in a K", the agency boys used to say). And the humorous device is so ancient: let's just say it practically pre-dates bread advertising. I'm nerving myself up to explain it.

But in a variety of other ways this is absolutely not a traditional set- up. That's because the women in the kitchen actually don't …

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Publication information: Article title: A Woman's Place Is in Her Office-Kitchen Hybrid ; PETER YORK ON ADS No 300: KINGSMILL BREAD. Contributors: York, Peter - Author. Newspaper title: The Independent (London, England). Publication date: November 28, 1999. Page number: 6. © 2009 The Independent - London. Provided by ProQuest LLC. All Rights Reserved.

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