Media: The Swedish Are Coming, and They Mean Business ; One of Sweden's Biggest Publishing Groups Is Expanding. and It's Doing It in Edinburgh, with a Newspaper Aimed at 600,000 Scottish Business Readers

Swingewood, Delwyn, The Independent (London, England)

SCOTLAND COULD have its own financial daily newspaper in autumn, backed by the Swedish media group, Bonnier. Provisionally called Scottish Business, the newcomer would aim for a share of the country's 600,000 business readers hungry for a diet of Scottish and international financial news, to be served up by a staff of 120 based in Scotland and abroad.

Bonnier, like rival Swedish publisher Modern Times Group, which last year invaded the British market with its free newspaper Metro, isn't exactly a household name. However it is one of the largest media companies in the Nordic region with an annual turnover of nearly $2bn (pounds 1.2bn). Although 62 per cent of revenue …

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Publication information: Article title: Media: The Swedish Are Coming, and They Mean Business ; One of Sweden's Biggest Publishing Groups Is Expanding. and It's Doing It in Edinburgh, with a Newspaper Aimed at 600,000 Scottish Business Readers. Contributors: Swingewood, Delwyn - Author. Newspaper title: The Independent (London, England). Publication date: April 25, 2000. Page number: 10. © 2009 The Independent - London. Provided by ProQuest LLC. All Rights Reserved.

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