MBA: How We Learned to Work Together ; Globalisation Is Not Only Affecting Business, but Business Schools as Well. Alliances Are the Key as Brand Names Go Transatlantic
Schofield, Philip, The Independent (London, England)
In his landmark speech on higher education at Greenwich Education Secretary David Blunkett said no single university had the resources to develop world-class capacity across all disciplines. His proposal was that universities should consolidate bilateral links and form new global alliances with overseas institutions.
Mr Blunkett's idea interests Professor Leo Murray, Director of Cranfield University School of Management, because it is promoting internationalism, which he considers important. No business school is comprehensive enough to do all things for all the major corporations all over the world, Professor Murray says.
Therefore schools are entering liaisons …
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Publication information: Article title: MBA: How We Learned to Work Together ; Globalisation Is Not Only Affecting Business, but Business Schools as Well. Alliances Are the Key as Brand Names Go Transatlantic. Contributors: Schofield, Philip - Author. Newspaper title: The Independent (London, England). Publication date: May 11, 2000. Page number: M5. © 2009 The Independent - London. Provided by ProQuest LLC. All Rights Reserved.
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