Police Recruiting Campaign Targets Ethnic Minorities

By Jason Bennetto Crime Correspondent | The Independent (London, England), August 11, 2000 | Go to article overview
Save to active project

Police Recruiting Campaign Targets Ethnic Minorities


Jason Bennetto Crime Correspondent, The Independent (London, England)


BRITAIN'S FIRST national police recruitment campaign, costing pounds 7m, is to begin this month in an attempt to boost the number of beat officers and encourage more ethnic minority and female candidates.

The Home Office has hired the advertising agency M&C Saatchi to promote the police service as a profession in advertisements on television and radio, and in the cinema and national press. Part of the strategy is to persuade people from the ethnic minorities that the service is a worthwhile career.

In an attempt to recruit women, the campaign will emphasise the intelligence aspect of the job rather than macho elements. It will also focus on positive stories about encounters with officers and how they change people's attitudes.

But targets set for the recruitment of ethnic minority officers still look wildly ambitious, with research showing the number of non- white officers is falling in many forces.

The Home Secretary, Jack Straw, wants to see a total of 8,265 black and Asian officers in England and Wales by 2009. But the number has risen by just 209 in two years, from 2,483 in March 1998 to 2,754 in March this year.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited article

Police Recruiting Campaign Targets Ethnic Minorities
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?