Sunderland Hits Profits Goal as TV Revenues Rise

By Mesure, Susie | The Independent (London, England), October 19, 2001 | Go to article overview
Save to active project

Sunderland Hits Profits Goal as TV Revenues Rise


Mesure, Susie, The Independent (London, England)


SUNDERLAND, the premiership club that prides itself on affordable football, set its sights on Europe as it reported a return to profitability, boosted by extra revenues from TV deals.

However, Bob Murray, the chairman of the club, cautioned that TV revenues had reached a plateau, which would make it harder for Premier League clubs to meet spiralling player wage costs. "I believe revenues will at best be flat three years down the road," he said.

Sunderland, lying 10th in the league, reduced its pounds 23m player wage bill to 50 per cent of its turnover from 56 per cent last year. Hugh Roberts, the chief executive, said the club was "very comfortable" with that ratio and hoped to maintain it this year.

The club, which finished seventh last season and looks to have shaken off its yo-yo reputation, posted a pre-tax profit for the year to 31 July of pounds 3m compared with a pounds 2m loss a year earlier. Sales rose 27 per cent to pounds 46m, helped by a 17 per cent increase in gate revenues.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited article

Sunderland Hits Profits Goal as TV Revenues Rise
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?