The IoS Profile: Charles Saatchi - Arty Saatchi ; Charles Is the One Who Causes a Sensation Every Time He Opens His Wallet in an Art Gallery. His Latest Wheeze: Create a Museum Dedicated to His Private Collection and Designed to Take Nicholas Serota and Tate Modern Down a Peg or Two

Moreton, Cole, The Independent (London, England)

The story reads like a comedy script. Two young Jewish immigrants are eager to make their fortunes in the advertising industry, circa 1970. They have a lot of ideas but not much else. A very important potential client is on his way over to see the office of the dynamic new company they have pitched to him. Unfortunately the office is bare. The brothers have had no work, so they have no staff.

Then Charles, the elder of the two, has a brainwave. He goes out on the streets of London, cash in hand, searching for people who might pass for thrusting young advertising executives. Before long a dozen or so hired strangers are pretending to be busy at their desks while Charles …

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Publication information: Article title: The IoS Profile: Charles Saatchi - Arty Saatchi ; Charles Is the One Who Causes a Sensation Every Time He Opens His Wallet in an Art Gallery. His Latest Wheeze: Create a Museum Dedicated to His Private Collection and Designed to Take Nicholas Serota and Tate Modern Down a Peg or Two. Contributors: Moreton, Cole - Author. Newspaper title: The Independent (London, England). Publication date: December 2, 2001. Page number: 23. © 2009 The Independent - London. Provided by ProQuest LLC. All Rights Reserved.

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