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Procter & Gamble Proves to Be Nimble Profit Maker

By: Nibley, Marybeth | THE JOURNAL RECORD, June 2, 1989 | Article details

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Procter & Gamble Proves to Be Nimble Profit Maker


Nibley, Marybeth, THE JOURNAL RECORD


Consumer products colossus Procter & Gamble Co. is proving it can be a nimble profit maker, not just a diligent defender of market share.

The company has been beating earnings estimates by outside analysts. A push to enhance profitability partly by changing management structure has provided reassurance that Procter & Gamble is among the bluest of blue-chip stocks.

During its evolution since 1837 when candlemaker William Procter went into business with soapmaker James Gamble, the company has devoted enormous attention to research and development.

The big R&D budget paid off over the years in the birth of world-beating products. But, as creation of …

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