Strategic Alliances between Firms Key to Corporate Survival
Seigel, Joel, THE JOURNAL RECORD
Since change is a primary constant in business today, companies must be able to adopt new and more flexible strategies in order to survive. It is becoming clear to an increasing number of both small and large enterprises - in the United States and overseas - that collaboration between competitors often enables companies to win the competitive war by reaching new markets quickly, gaining flexibility and achieving better market position.
The latest, and perhaps most far-reaching example is the formation of U.S. Memories, Inc. This consortium of IBM, Digital Equipment and Hewlitt-Packard was recently formed to develop and produce the next generation of dynamic …
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Publication information: Article title: Strategic Alliances between Firms Key to Corporate Survival. Contributors: Seigel, Joel - Author. Newspaper title: THE JOURNAL RECORD. Publication date: October 27, 1989. Page number: Not available. © 2009 THE JOURNAL RECORD. Provided by ProQuest LLC. All Rights Reserved.
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