Rule Changes for Advertising Autos Probed

By May, Bill | THE JOURNAL RECORD, March 13, 1991 | Go to article overview

Rule Changes for Advertising Autos Probed


May, Bill, THE JOURNAL RECORD


For the second time in 18 months, the Oklahoma Motor Vehicle Commission was asked Tuesday to tighten regulations governing automobile dealer advertising.

The request came from Chairman Jack Clark, Oklahoma City Chrysler-Plymouth dealer, who said some dealers fail to comply with state law in their advertising campaigns.

However, state law only forbids "false and misleading advertising," he said.

"We need to set up some rules and regulations which are easier to enforce," Clark said during the commission's regular monthly meeting in Oklahoma City.

Commissionerr Inc. of Oklahoma City, could follow its business plan of providing market information to lending institutions considering short-term automobile lease financing.

The company had sought the ruling because some potential customers said the company's activities resembled automobile brokering, company attorney David D. Kennedy said.

However, the company's business plan calls for it to provide computer software which will provide the market information lenders need to make a business decision on the lease financing, Ja-Mar President Joe L. Guerra said.

"We have come up with a plan to allow dealers and lenders to offer short-term leasing to quality customers which would be attractive to everyone concerned," Guerra told the commission. "We have determined there are abour will be able to make a profit, the banker can offer lease financing at a good rate and the consumer will have a good car.

"Ja-Mar will not deal directly with the customer at all. We simply provide the information to the lender who will use that information to make a good business decision."

Commissioners also approved licenses for four new automobile dealerships and allowed nine recreational vehicle dealers to add franchises.

Oklahoma City dealers affected by the approvals were:

- Jim Glover Dodge Inc., 7609 SE 29th St. in Midwest City, to take over the franchise vacated by Ed Hass Dodge.

- Hudiburg Toyota, 5101 Tinker Diagonal in Del City, to assume the franchise vacated by Courtesy Toyota.

- Gene Messer Ford, 7320 Northwest Expressway, to assume the franchise vacated by Town & Country Ford.

All new dealerships will be in buildings occupTrailers Inc. in Bethany added Challenger motor homes to its line-up.

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