Political Advertising Had New Twist in 1994
Rodgers, Kim, THE JOURNAL RECORD
The vision of U.S. Rep. David McCurdy's nose growing and face becoming demonic as a voice-over describes his remarks or promises may well be the most vivid image of the 1994 campaign in Oklahoma.
It is also part of a growing nationwide trend toward negative campaign advertising, according to Julian Kanter, curator of the Political Commercial Archive at the University of Oklahoma.
What is new about 1994 campaign advertising, in both the Oklahoma U.S. Senate race and nationwide, is the Republican effort to link Democratic candidates with President Clinton in voters' minds.
"Bill Clinton was the demon of the 1994 election. Republicans understood very …
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Publication information: Article title: Political Advertising Had New Twist in 1994. Contributors: Rodgers, Kim - Author. Newspaper title: THE JOURNAL RECORD. Publication date: November 26, 1994. Page number: Not available. © 2009 THE JOURNAL RECORD. Provided by ProQuest LLC. All Rights Reserved.
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