Vatican Museums Open Boutique, Consider Specialty Products Catholic Museums Attempt What American Counterparts Were Forced to Do to Survive: "Develop the Retail Sector"

By Frances D'Emilio | THE JOURNAL RECORD, June 11, 1996 | Go to article overview

Vatican Museums Open Boutique, Consider Specialty Products Catholic Museums Attempt What American Counterparts Were Forced to Do to Survive: "Develop the Retail Sector"


Frances D'Emilio, THE JOURNAL RECORD


ROME -- First the Vatican went on-line and on CD. Now the Vatican Museums may be coming your way with designer rosaries.

The Vatican Museums, which house one of the world's richest art collections, have opened their first boutique outside the city- state's walls.

Items on sale include silk ties and scarves designed for the Vatican by Salvatore Ferragamo and watches showing a tiny scene from Michelangelo's Sistine Chapel ceiling.

Museum officials said the Vatican may also launch its own line of rosaries.

The retailing effort is part of the Holy See's campaign to raise revenue and make Roman Catholic teachings and trappings accessible worldwide. It hopes to capitalize on popular Church symbols ranging from famous artworks in the museums to globetrotting Pope John Paul II himself.

The museums are doing what American museums were forced to do a long time ago to survive: "develop the retail sector," said Georgina Bernett, an assistant to Vatican Museums administrator Francesco Riccardi.

Mixing commercialism with Catholicism is nothing new.

The museums have sold T-shirts, posters, postcards and other items inside for years, and the Vatican sells CDs of the pope saying the rosary and copies of his book.

With all this, the Vatican just breaks even. In 1993, it had its first surplus after 22 losing years, and forecasts are for a 1996 surplus of $329,000 from its 49 offices, ranging from media to real estate.

But diplomatic missions, property upkeep and other sectors that run at a loss must be funded by money-making divisions -- such as the museums, if the revenue-raising initiatives go well.

The initiatives have the blessing of Venezuelan Cardinal Rosalio Jose Castillo Lara, who is on a Vatican Bank oversight committee, Bernett said.

The museums also need to raise revenue for restoration projects. Admission fees "no way get near" the money needed just to cover operating costs, she said.

The new store, Edizioni Musei Vaticani (Vatican Museums Editions), opened its doors two months ago just across the street from a Swiss Guard checkpoint along a busy Rome boulevard.

Price cards explain that "sales of museum reproductions help support the conservation of the art work in the Vatican Museums."

Popular items, salesclerks say, include reproductions of ancient Roman busts. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Vatican Museums Open Boutique, Consider Specialty Products Catholic Museums Attempt What American Counterparts Were Forced to Do to Survive: "Develop the Retail Sector"
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.