Grisham's Latest Hits Shelves

By Martin Arnold N. Y. Times News Service | THE JOURNAL RECORD, January 3, 1998 | Go to article overview

Grisham's Latest Hits Shelves


Martin Arnold N. Y. Times News Service, THE JOURNAL RECORD


Wednesday is Independence Day for the book community. That is, it's Grisham Day, which means that 2.5 million hardcover copies of John Grisham's latest novel go on sale in every bookstore in the United States and Canada, large and small, independent and chain, as well as every retail outlet that sells books, and every supermarket and airport and record-store bookstall.

And that means joy, without a blush and almost beatific, for every store owner or manager.

Overly dramatic? Not by much. A Grisham novel will generally have a net sale of well over 2 million copies in hardcover, with a first printing of 2.8 million copies, and 3 or 4 million more in paperback. And he is a seamless sell. "There's always a Grisham starting or ending," said Phil Ollia, vice president for merchandising at Borders Books and Music and Waldenbooks. "The cloth ends, the paper begins; the paper ends, the cloth begins." The paper Grisham that is now metaphorically ending this cycle was last year's cloth best seller, The Partner, which remains at No. 1 Sunday on the New York Times paperback fiction best-seller list. Wednesday, this year's cloth begins with the sale of The Street Lawyer, the ninth Grisham novel in nine years. Book publishing does have its other celebrations, when, for instance, the latest by Tom Clancy or Stephen King or Michael Crichton or Danielle Steel or Mary Higgins Clark goes on sale. But Grisham is the Garth Brooks of popular literature. Is it possible for the writer to even top the country singer? The potential is there, at least. According to the Census Bureau, nearly 134 million Americans have been certified by some high school or college as being able to read. So if a goodly number of those really can read, then there is a colossal number of people who could but don't read Grisham. The Grisham glass ceiling has been about 6 million copies, although The Firm eventually sold about 14 million copies. Grisham's publishers, Doubleday in hardcover now and Dell (in paperback next year), are going to try once again to break through -- by offering everyone in the world with an e-mail address a copy of the first chapter of The Street Lawyer. Jacqueline Everly, associate publisher and executive director of marketing for Doubleday, said the strategy was based on the wistful belief that the first chapter is so compelling that vast numbers of its readers will immediately dash out and buy the book. (The first chapter starts with the usual Grisham hero, the young white male lawyer, meeting up in an elevator with an apparent homeless bum of pungent odor who is armed with a gun and 12 sticks of what is seemingly dynamite strapped to his waist under a bulky gray cardigan and who halfway through the chapter takes nine white male lawyers hostage. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Grisham's Latest Hits Shelves
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.