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Brightcove Enters UK Online Video Market ; BUSINESS

By: Fildes, Nic | The Independent (London, England), July 12, 2007 | Article details

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Brightcove Enters UK Online Video Market ; BUSINESS


Fildes, Nic, The Independent (London, England)


Brightcove, the US internet television system provider, has launched in the UK to take advantage of the spiralling demand for online video in the country.

Unlike Joost and Babelgum, which aggregate online video content under their own portals, Brightcove provides the system by which major media companies can launch their own internet TV services. The company is working with the music company Sony BMG, Emap's Heat magazine and IPC Media's Nuts unit to launch internet TV under those brands. It has also signed up Hachette Filipacchi, the women's magazine publisher behind Elle.

The company plans to open an office in Soho and will use the UK, where online video usage …

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