An Empirical Investigation of Egyptian Consumers Usage Patterns and Perceptions of the Internet

Mostafa, M. M., International Journal of Management

This study investigated Egyptian consumers' attitudes to and perceptions of the Internet held by a sample of 208 participants. The subjects completed a recently developed survey designed to measure usage patterns and perceptions of the Internet. The study validated the scale in an Arab non-Western context. As predicted, the results reveal that females used e-mail more than did males, and males used the Web more than did females. Age was found to be inversely related to Internet usage, while educational level was found to be positively related to the Internet use.

Introduction

Over the last few decades, information and communication technology have become vital as a …

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Publication information: Article title: An Empirical Investigation of Egyptian Consumers Usage Patterns and Perceptions of the Internet. Contributors: Mostafa, M. M. - Author. Journal title: International Journal of Management. Volume: 23. Issue: 2 Publication date: June 2006. Page number: 243+. © International Journal of Management Dec 2008. Provided by ProQuest LLC. All Rights Reserved.

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