Sports Tourism: Marketing Ireland's Best Kept Secret - the Gaelic Athletic Association
Devine, Adrian, Devine, Frances, Irish Journal of Management
Destination marketing has assumed heightened importance in the tourism industry as destinations are confronted with increasing competition from new and emerging countries. Kolter et al. (1993) employ the term 'place wars' to describe the cut-throat nature of modern tourism. Consumer profiles and preferences are constantly changing and this has implications for Irish tourism. In terms of development, the tourism industries in both the North and South of Ireland have reached a crossroads and to remain competitive they must diversify their product.
This paper examines the opportunities that exist for the island of Ireland in one of the world's fastest growing niche …
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Publication information: Article title: Sports Tourism: Marketing Ireland's Best Kept Secret - the Gaelic Athletic Association. Contributors: Devine, Adrian - Author, Devine, Frances - Author. Journal title: Irish Journal of Management. Publication date: January 1, 2005. Page number: 7+. © Irish Academy of Managment 2007. Provided by ProQuest LLC. All Rights Reserved.
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