Leading Creative Charge
Pellet, Jennifer, Chief Executive (U.S.)
By treating innovation as a legitimate business process, CEOs are encouraging the development of new ideas from a variety of sources - and managing the risk that goes with it.
It's messy, expensive, fraught with uncertainty and, well, just plain hard. But innovation is also more essential for growth - and even survival than ever. As we move from a period of economic exuberance to an era of greater uncertainty, companies are more likely to want to tighten belts and avoid risk than to pursue new ideas and opportunities. Yet savvy CEOs know that cost-cutting alone will not suffice and that future growth rests in the pursuit and execution of innovation.
Hiring smart people …
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Publication information: Article title: Leading Creative Charge. Contributors: Pellet, Jennifer - Author. Magazine title: Chief Executive (U.S.). Publication date: June 2002. Page number: 6+. © 1999 Chief Executive Publishing. Provided by ProQuest LLC. All Rights Reserved.