An Exploratory Study of Length and Frequency of Internet Banking Usage
Kam, Booi Hon, Riquelme, Hernan, Journal of Theoretical and Applied Electronic Commerce Research
The advent of Internet has provided banks an opportunity to reduce costs, increase customer base, and mass customize by delivering their products and services through this medium. A flurry of studies on Internet banking (IB) has since emerged. The majority of these studies, however, have been directed to either IB adoption or IB service quality delivery. With few exceptions, the impact that customer satisfaction with e-banking service qualities has on IB usage remains unexplored. This study examines a sample of Australian IB users based on their frequency and length of usage. The results show that as customers become more acclimatized to IB, they use these services more …
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Publication information: Article title: An Exploratory Study of Length and Frequency of Internet Banking Usage. Contributors: Kam, Booi Hon - Author, Riquelme, Hernan - Author. Journal title: Journal of Theoretical and Applied Electronic Commerce Research. Volume: 2. Issue: 1 Publication date: April 2007. Page number: 76+. © Universidad de Talca Dec 2008. Provided by ProQuest LLC. All Rights Reserved.
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