Ryanair (2005): Successful Low Cost Leadership
Box, Thomas M., Byus, Kent, Journal of the International Academy for Case Studies
The primary subject matter of this case concerns strategic management in the airline industry in Europe. Secondary issues examined include international marketing, operations management and business ethics. The case has a difficulty level of four or five, and the case is designed to be taught in one 90-minute class session. It is expected that students will need to devote three to four hours of outside preparation for the class discussion.
Ryanair is a 20-year-old international air carrier based in Dublin, Ireland. It is now the largest low cost airline in Great Britain and Europe and has modeled its operations (since 1991) on the …
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Publication information: Article title: Ryanair (2005): Successful Low Cost Leadership. Contributors: Box, Thomas M. - Author, Byus, Kent - Author. Journal title: Journal of the International Academy for Case Studies. Volume: 13. Issue: 4 Publication date: July 1, 2007. Page number: 71+. © The DreamCatchers Group, LLC 2008. Provided by ProQuest LLC. All Rights Reserved.
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