Hardee's Restaurants: Stuck in the Middle or Creating Competitive Advantage?
Droege, Scott, White, Harold, Tucci, Jack, Journal of the International Academy for Case Studies
Business-level strategy is the primary focus of this case. Secondary issues examined include strategic groups and strategic reorientation. The case has a difficulty level of four, appropriate for senior level courses. The case is designed to be taught in one class hour and is expected to require one hour of outside preparation by students.
On January 21, 2003, Andrew Puzder, CEO and president of Hardee's Food Systems, Inc. stated, "We are distinguishing ourselves from the competition as the premium burger specialist among quick-service restaurants." But how much value can you really add to a hamburger? Clearly companies like Outback …
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Publication information: Article title: Hardee's Restaurants: Stuck in the Middle or Creating Competitive Advantage?. Contributors: Droege, Scott - Author, White, Harold - Author, Tucci, Jack - Author. Journal title: Journal of the International Academy for Case Studies. Volume: 10. Issue: 2 Publication date: January 1, 2004. Page number: 51+. © The DreamCatchers Group, LLC 2008. Provided by ProQuest LLC. All Rights Reserved.
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