Entrepreneurial Strategies in a Declining Industry
Burpitt, William, Fowler, Sally, Journal of Small Business Strategy
This study explores the strategies of small firms in the North Carolina furniture supply industry, an industry that has suffered significant job loss due to foreign competition. In case studies of 17 firms, managers identified the strategies that they believed would be most effective in confronting the threats of global competition and imports. Entrepreneurial strategies involving development of new products and entry into new markets ranked highest, but most of the firms were employing strategies that emphasized efficiency and focused on existing products and markets. Firms that employed more entrepreneurial strategies reported superior financial performance in terms of …
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Publication information: Article title: Entrepreneurial Strategies in a Declining Industry. Contributors: Burpitt, William - Author, Fowler, Sally - Author. Journal title: Journal of Small Business Strategy. Volume: 18. Issue: 1 Publication date: Spring 2007. Page number: 69+. © Small Business Institute Directors' Association Fall 2006/Winter 2007. Provided by ProQuest LLC. All Rights Reserved.
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