George Gallup in Hollywood
Bradshaw, Katherine A., Journalism History
Ohmer, Susan. George Gallup in Hollywood. New York: Columbia University Press, 2006. 284 pp. $24.50.
Susan Ohmer's gracefully written and carefully argued scholarship fills voids in the histories of survey research, audience research, and film marketing as she describes the earliest use of quantitative studies to analyze films and their viewers. Additionally, her work is a valuable contribution to the elusive biography of George Gallup. Using archives, interviews, and secondary sources, George Gallup in Hollywood provides additional details to the silhouette that was Gallup's life.
Gallup's opinion polls were first syndicated in newspapers in 1935, and todays polls asking …
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Publication information: Article title: George Gallup in Hollywood. Contributors: Bradshaw, Katherine A. - Author. Journal title: Journalism History. Volume: 33. Issue: 3 Publication date: Fall 2007. Page number: 189+. © Journalism History Winter 2009. Provided by ProQuest LLC. All Rights Reserved.
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