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High School Students' Perceptions of a College of Agricultural Sciences and Natural Resources1

By: Fritz, S.; Husmann, D. et al. | NACTA Journal, September 2007 | Article details

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High School Students' Perceptions of a College of Agricultural Sciences and Natural Resources1


Fritz, S., Husmann, D., Reese, D., Stowell, R., Powell, L., NACTA Journal


Abstract

Declining enrollment in the College of Agricultural Sciences and Natural Resources fueled discussions about changing the name of the college as a means of reversing the trend. In spring 2005, a comprehensive study was launched to assess the perceptions of key college populations. This study relates to one of those four populationsresident, college-bound high school seniors. A survey developed by Kansas State University was a starting point for the development of a mailed survey to evaluate the college's image, the influence of the college's name, the level of awareness of program offerings and career opportunities, and to identify actionable changes. A sample (4,500) …

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