Organizers Focus Awareness on Women in Music Videos

By Afriyie, Rose | National NOW Times, Fall 2007 | Go to article overview

Organizers Focus Awareness on Women in Music Videos


Afriyie, Rose, National NOW Times


The NOW Foundation is committed to raising awareness and elevating the dialogue about the portrayal of women and people of color in the music industry.

Sparked by a resolution at NOWs annual conference about the racism, sexism, violence, and other -isms that too often pervade this medium, NOW Foundation has been proactive in encouraging women and girls to evaluate the cultural messages transmitted in some of today's music.

NOW Foundation field organizers have traveled around the country, facilitating campus dialogues and community forums to rave reviews in Michigan, Pennsylvania, Washington, D.C., Tennessee, Georgia, Alabama and Florida.

"The presentations on women in the media were exciting and riveting for our students. As a result of the presentations, two Alabama State University (ASU) women students and I have won initial approval to meet on campus in die hopes of creating a NOW Campus Action Network [NOW CAN] on our historically Black campus," said Rev. Dr. E-K. Daufin, Professor in the Department of Communications at ASU.

The discussion on the portrayal of women in music videos developed into a dialogue about everyday instances of street harassment and violence. The ASU NOW CAN group, which grew out of these discussions, is now planing to convene a rape crisis center on campus.

As a co-convener of the Women's Coalition for Dignity and Diversity in Media (story p. 7), NOW Foundation is raising awareness of how media can be used as a tool for social change.

During presentations in the field, organizers often utilize Dreamworlds 3, a documentary produced by Media Education Foundation and directed by Sut Jhally. The film is a useful tool for educators, mentors and parents alike to explore their role of cultural interpreter of music videos in the lives of young people. …

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