The U.S. Floorcovering Industry - 2006
Helms, Marilyn M., Baxter, Joseph T., Journal of the International Academy for Case Studies
The primary subject matter of this case is a study of the U.S. carpet and floor covering industry. Secondary issues include consolidation of mature industries, global pressures, mergers and acquisitions, and rising raw material and fuel costs. The case permits in-depth discussion of the various externalities facing this changing industry including internationalization and consolidation pressures as well as shifting customer preferences away from carpet and toward hard surface flooring. It is designed for senior-level classes in strategic planning and business policy. It is expected to require two to three hours of outside preparation by students.
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Publication information: Article title: The U.S. Floorcovering Industry - 2006. Contributors: Helms, Marilyn M. - Author, Baxter, Joseph T. - Author. Journal title: Journal of the International Academy for Case Studies. Volume: 14. Issue: 5 Publication date: May 1, 2008. Page number: 83+. © The DreamCatchers Group, LLC 2008. Provided by ProQuest LLC. All Rights Reserved.
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